Sun Tzu once said “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” In order for your tactical marketing decisions to be effective, they need to be coordinated around a central strategy. Your strategy is your guiding light for more than just ads. It impacts your target customers, your choice of platform and publisher, and how you respond to competition. In this post, I’ll walk you through the fundamentals of establishing a video game marketing strategy.
In “Monday Menagerie” posts, I share the most interesting articles I’ve stumbled across in my roamings around the ol’ series of tubes. This week, the science backed reason negative people are killing you (literally), why engineers HATE open floor plans, and how an editor at the Atlantic keeps his email inbox at zero.
Friday Short Stacks are light weight nuggets of content that are little more digestible than my usual 2400 word behemoths. This week, my four favorite books on self-improvement. If you feel stuck in a rut or that your personal evolution has stagnated, the answers may lie in these weighty tomes.
On Monday Menagerie, I share the best articles I find around the webnet. This week, how to improve work-life balance at your company, how to tame negative self-talk, and the dangers of pushing employees to go the extra mile.
In this post, I tackle one of the most maligned – but, ultimately, vital – terms in business strategy: the infamous synergy. It’s an awful, awful, AWFUL word. But understanding what a synergy is and how to leverage it is crucial.
Marketing games. Some people consider it a necessary evil at best. At worst, it’s the root of all of the industry’s ills. But what is marketing? The problem is that most people don’t know – and don’t realize they don’t know. And if you don’t know what it is, you can’t effectively develop a marketing strategy or manage the people who do so. You can’t ask your marketing department the right questions if you don’t know what the right questions are. So, before we dive into the functional aspects of marketing, let’s formalize our understanding of the field.
In “Monday Menagerie” I share the most interesting articles I’ve seen around the interwebnets. This week: why diversity leads to better decision making, 9 rules for building a successful business, and the value of improving the quality, not quantity, or your working hours.