Full disclosure: this page makes use of Amazon affiliate links. If you use those links to purchase their respective products, Breaking the Wheel will make a small commission (that comes out of Amazon’s pockets, not yours). In short, purchasing these weighty tomes of knowledge helps support the blog at no cost to you. I am only putting up products that I believe in and that I think can benefit you. Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future, Patrick Hanlon While I take umbrage with this book’s preference for anecdotal evidence over data, it does paint a compelling picture. Outstanding, well known brands, companies, organizations, or even countries) have a similar collection of attributes (what Hanlon calls the “primal code”): an origin story, a creed, iconography, rituals, pagans/nonbelievers, sacred words, and a leader. In lieu of data, Hanlon enumerates examples of primal brands ad nauseam, so the … Continue reading Culture & Values Resources