Marketing: the topic everyone loves to hate! Well, don’t tell anyone I told you this, but marketing is also one of the most fundamental, and critical, aspects of an effective company. Along with finance and operations, marketing is one of the determining factors of who succeeds and who fails. Who grows and who collapses. In other words, understanding proper video game marketing will give you a significant advantage over your competitors. And that’s where I come in! Video Game Marketing Table of Contents Overview of Marketing Games: Sun Tzu and the Fine Art of Succeeding Before You Begin Given the pervasive misunderstanding of what constitutes video game marketing, I’m starting the series with an overview of the field. In this post, I define marketing and clear up some common misconceptions. Game Marketing Strategy Before you can effectively coordinate the tactical elements of a marketing campaign, you need to establish a … Continue reading Video Game Marketing