One of Sun Tzu’s most quotable lines from The Art of War is “Know thy enemy and know thyself and in a hundred battles you will never be in peril.” And while you should never think of customers as the “enemy,” it’s still crucial to understand them in order to wage a successful marketing campaign. Understanding your customer means figuring out who they are, what their needs are and how you can serve those needs. And the first step in that journey is video game market segmentation. Know Thy Customer: Video Game Market Segmentation As with your overall strategy, your choice of target customer will, initially, be a hypothesis. And like any hypothesis, the sooner you can test it and gather data, the better. Why? Because your choice of target dramatically impacts the other 4 Cs (company, collaborator, competitor, and context). Specifically, different targets will have different… Tastes (which may influence your … Continue reading Video Game Market Segmentation