Once you’ve drilled down into your target segment and tested some of your assumptions, you now need to quantify whether that segment can be profitable. If you work for a major publisher, you have access to a professional marketing department that does this sort of thing for a living. But if you don’t, you’re not out of luck. You have an amazing tool at your disposal for free: Facebook. Video Game Market Potential I’ve talked a lot about value in this series. Specifically, how value creation, not money, is the focus of effective marketing. That being said, video games are a for-profit endeavor. In order to capitalize on the value you create, you need to stay in business. You can spend 18-24 months (or more) flying blind and then hope for the best. Or, you can try to quantify your odds of success up front by estimating your target video … Continue reading Video Game Market Potential: How To Quantify Your Odds of Success