Everyone knows what advertisements are and why they are necessary to drive awareness. But making an effective ad is not as simple as just slapping some captured video into a YouTube upload and calling it a day. Your target audience is bombarded by ads all day, every-day. Your conscious mind spends much of its life practically bathing in them. So crafting a successful ad means assembling something that can cut through all of the noise and provide information that will stick. And the first step is determining a strategy for your ads. By Reading This Post, You Will Learn: The fundamental goal of advertising, and why it’s about the customer, not the product What “laddering” is How to”ladder-up” and “ladder-down” using Gears of War as an example What “bridging” is Why it’s important to focus on one attribute at a time in advertisements Video Game Advertising Strategy If you’ve read … Continue reading Video Game Advertising Strategy: Ladders, Bridges, And Sniper Rifles