Perception is reality, as the saying goes. Market positioning is the act of managing consumer perception of a product. This doesn’t mean misleading people or bending the facts. It means establishing and controlling the context in which you want your customers to consider your product. And effective positioning can make a world of difference between standing out from or getting lost in the crowd. By Reading This Post, You’ll Learn: The definition of positioning Why positioning is crucial How effective positioning can help you avoid competition The four elements of positioning: frame of reference, points of parity, points of differentiation, reasons to believe How to craft an effective positioning statement Market Positioning: The Art Of Fighting Without Fighting One of my favorite scenes in Enter the Dragon is when Bruce Lee’s character, also called Lee, puts Peter Archer’s character, a boorish bully named Parsons, in his place. When Parson starts … Continue reading Market Positioning: The Art of Fighting Without Fighting