Sun Tzu once said “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” In order for your tactical marketing decisions to be effective, they need to be coordinated around a central strategy. Your strategy is your guiding light for more than just ads. It impacts your target customers, your choice of platform and publisher, and how you respond to competition. In this post, I’ll walk you through the fundamentals of establishing a video game marketing strategy. Video Game Marketing Strategy: Why It Matters In order for individual game marketing efforts to be effective, they must be organized around a central strategy. And recall from Part 1 of this series: marketing is not just PR and sales. Marketing is the management of value creation. That includes game design, target audience, and your selection of platform and publisher. … Continue reading Game Marketing Strategy: Mapping Out Your Path to Success